The Unacademy Brand and Brand Book were crafted to best elucidate the identity and guidelines for effective brand communication.
This is Not Street Art is a book that traces the history of visual culture of public spaces in India and explores various facets of engaging in street art projects through St+art India and its endeavours.
Rebrand of Wifistudy— the world's biggest educational Youtube channel with over 11M subscribers, to be more representative of its culture and content.
Brand Concept for Unacademy Open Hack 2019— a week-long hackathon to find new ways to use technology and design for building a world class online learning experience.
Branding for Chamomile Tea with Toppers— a YouTube channel with over 250K subscribers, documenting insightful conversations with the Toppers of various examinations in India.
Book designed for Kalaari Capital sharing ideas on key sectors and emerging opportunities for innovation in India, commissioned for their Annual Summit 2019.
The Unacademy Illustrations were designed to bring the product and platform to life, while reinforcing the brand and ensuring consistency throughout.
Reports and publications designed for Resolve to Save Lives— a global public health initiative with a focus on prevention of cardiovascular disease and epidemics.
Rebrand of Simi’s Kitchen Diaries— a food blog celebrating and documenting home cooking by reinventing recipes and dishes passed through generations.
Unacademy launched its first 360 marketing campaign: ‘Let’s Crack It!’ in November 2019 across digital, outdoor, print and its first series of TV commercials.
Unacademy leadership principles interpreted as minimalist and evocative graphical posters.
Branding for AJIO Luxe— Reliance’s fashion-retail brand, AJIO’s latest luxury and high-end online marketplace.
LoLocal is a public campaign that celebrates ‘local’ commerce. The campaign was directed towards promoting microeconomies of street vending, especially in developing cities such as those in India.
(WIP) Brand identity for Ariano— music technology company that innovates on musical instruments and tools geared for the 21st century creator.