Anger

Monsoon Fiesta is the annual intra-college, inter-departmental fest at the National Institute of Design, Ahmedabad, India. The theme for the 4 participating teams during MF16 was emotion. Our team, Visual Communication was given the emotion— anger.

To depict anger in our identity, I worked with the visual of an 'enraged scribble'. I wanted our logo to be dynamic, allowing a range of scribbles – hand-drawn or otherwise, each unique to that person's expression of anger and frustration.

TEAM & CREDITS

Concept, Design and Art Direction: Sneha Sankar, Vivek Menon, Oishee Sen and Vishwanath Pasumarthi
Logo Animation: Isha Mangalmurti

DISCIPLINE

Brand Design

YEAR

2016

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