Monsoon Fiesta is the annual intra-college, inter-departmental fest at the National Institute of Design, Ahmedabad, India. The theme for the 4 participating teams during MF16 was emotion. Our team, Visual Communication was given the emotion— anger.
To depict anger in our identity, I worked with the visual of an 'enraged scribble'. I wanted our logo to be dynamic, allowing a range of scribbles – hand-drawn or otherwise, each unique to that person's expression of anger and frustration.
Concept, Design and Art Direction: Sneha Sankar, Vivek Menon, Oishee Sen and Vishwanath Pasumarthi
Logo Animation: Isha Mangalmurti