Toesties is a small venture in Pune, Maharashtra that makes handcrafted crocheted baby shoes and accessories. Each pair is painstakingly made by hand by Vineeta Singhal. The profits from the first year of Toesties are donated to orphaned children.
I worked on the identity for Toesties. The lettering for the logo was inspired by the loop - knot effect that crochet creates with its stitches and negative space. I wanted the logo and colours to stay fun and child-like. Toesties’ sales take place through its Instagram and Facebook shop, so the logo was adapted to work for both the square and rectangular formats.
Design: Sneha Sankar
Styling and Photography: Gaurika Singhal
Client: Vineeta Singhal