Simi’s Kitchen Diaries is the brainchild of Simi Anwar, an inventive homecook supported by the lenses of her daughter, Roshnara Anwar. I was tasked with designing the blog’s new brand and look.
Flavoured by tradition.
Eclectic in choice.
Made with love.
A Culinary and Food Journal
The new design strives to make SKD a household name and brand accessed by all cultures. With its treasure of unique recipes and delicacies, Simi’s Kitchen Diaries can make its way from blog to brick and mortar, as a signature restaurant and brand.
Recipes: Simi Anwar
Styling and Photography: Roshnara Anwar
Art Direction and Design: Sneha Sankar