As part of the design of the new HQ, Unacademy’s leadership principles conceived and written by founder and CEO, Gaurav Munjal were visualised as graphical posters. These posters are strategically placed along the entryway of the office, cueing visitors and employees into the mindset and guiding principles of the company.

As a series of nine posters, I wanted each of them to tell their own story and be thought-provoking while being visually cohesive with the Unacademy brand. To do this, I decided to limit the elements in the design to the brand colours and the use of Unacademy’s brand typeface - Oli Grotesk.