2020—21 GRAPHYABOUT Graphy is a new medium to discover, absorb and share ideas, for a generation that isn’t engaged by books but isn’t learning much out of today’s clickbait.
INDUSTRY Edutainment, Creator economy
ROLE Brand design lead
TEAM Abhishek Damodara, Roshnara Anwar, Neil Khan, Sheryl John and Mohan Krishna
CREDITS The Graphy brand identity was created in partnership with DesignStudio;
‘Welcome to the all-new Graphy’ by Sheryl John and Mohan Krishna; and ‘Graphy onboarding flow’ by Roshnara Anwar.
PROJECT Graphy’s essence is to ‘Bring life to ideas’, a concept realised through collaborative work with DesignStudio. This strategy permeated the entire user experience, shaping brand and product strategy. Visually, Graphy’s creative system is inspired by the ‘thread of an idea’, seamlessly woven through the Graphy identity, line motifs, iconography, palette and other brand elements, all designed to immerse users through meaningful narratives and stories with substance.