I work with founders across the world to create brand experiences with personality and purpose. Design, to me, is much like a well-made argument—succinct, perfectly balanced between rationale and metaphor, and delivered powerfully.
Based out of Bangalore, I typically function as an independent studio practice, leading projects from discovery to delivery. Working solo allows me to stay nimble and be intentional about the projects I take on. Whereas, the ‘studio’ moniker refers to the optionality of bringing on specialists from my network, as projects demand. This way I can lead projects as an external agent, embed myself within client teams, or collaborate with designers as part of collectives such as WE3 and VectorDAO.
Outside of my studio practice, I teach the Brand Experience (BX) design program with 10kdesigners. BX is a brand design course for the next generation of self-taught and early-career designers focused on design fundamentals, brand, and storytelling.
I’ve studied graphic design at the National Institute of Design, India, typeface design at Type@Cooper and business and management for designers as part of d.MBA.
PHOTO CREDITS: ROSHNARA ANWAR
Digital product design
Social media strategy
Cricket (or anything sport-related)
FemTech (with womxn founders)
Food and culinary arts
Street art and grafitti
Sneakers and streetwear
Pets (Specifically, cats. Dogs get enough attention as it is)
IKEA (How I first discovered design. Perhaps a story for another time?)
Science and chemistry
History and culture