I work with founders across the world to create brand experiences with personality and purpose. Design, to me, is much like a well-made argument—succinct, perfectly balanced between rationale and metaphor, and delivered powerfully.
Based out of Bangalore, I typically function as an independent studio practice, leading projects from discovery to delivery. Working solo allows me to stay nimble and be intentional about the projects I take on. Whereas, the ‘studio’ moniker refers to the optionality of bringing on specialists from my network, as projects demand. This way I can lead projects as an external agent, embed myself within client teams, or collaborate with designers as part of collectives such as WE3 and VectorDAO.
Outside of my studio practice, I teach the Brand Experience (BX) design program with 10kdesigners. BX is a brand design course for the next generation of self-taught and early-career designers focused on design fundamentals, brand, and storytelling.
I’ve studied graphic design at the National Institute of Design, India, typeface design at Type@Cooper and business and management for designers as part of d.MBA.
PHOTO CREDITS: ROSHNARA ANWAR
Digital product design
Social media strategy
FemTech (with womxn founders)
Food and culinary arts
Street art and grafitti
Sneakers and streetwear
Pets (Specifically, cats. Dogs get enough attention as it is)
IKEA (How I first discovered design. Perhaps a story for another time?)
Science and chemistry
History and culture