2021— Independent studio practice working with early-stage tech startups, internet companies and ambitious founders to build their brand strategy, experience and design.
2021— Creator and showrunner of BX
2022— Brand designer at WE3
2022— Brand designer at VectorDAO
SELECT CLIENTS Dezerv, Avara, Questbook, Rabbithole, St+art India, Ajio, ReFi, Kalaari Capital, Mento Labs, Resolve to Save Lives, and Indian Type Foundry
BRAND DESIGN LEAD Graphy
ART DIRECTOR Ola
CREATIVE LEAD Unacademy
STRATEGY Brand positioning, brand values, principles and behaviour
VISUAL Brand identity, brand guidelines, logo design, art direction, custom type design, web design, publication and deck design
VERBAL Naming and brand nomenclature, brand story and narrative, personality and tone of voice