Start the next renaissance

²⁰²⁵ AZTEC

²⁰²⁵ SIA NETWORK

²⁰²³ CURIO

Gaming beyond limits

²⁰²⁴ AXIS

^2024–2025 CMF BY NOTHING

²⁰²⁴ THEIR RULES, OUR REIGN – INDIANAMA 2024

Their Rules, Our Reign powerfully captures India’s transformation from a colonial underdog to an undisputed cricket superpower. The artwork reflects how India, through the rise of the IPL, and its billion-strong fanbase, has dominated the game it once inherited. The crest, reminiscent of iconic sports emblems, nods to the omnipresent and unrelenting power of India’s cricketing board, while the background honours all the players who led India to World Cup victories in 1983, 2007, 2011, and 2024.

The text “From Underdogs, To Overlords” is styled as it would be on a letter, fitting for the postage stamp medium.

Shaping the world of impossible possibilities

²⁰²² QUESTBOOK

²⁰²⁴ KUMO

²⁰²⁵ SIA FOUNDATION (Coming soon)

²⁰²⁴ MIRA

²⁰²³ MENTO

See for yourself

²⁰²³ BOOST ->

^2021— BX

BX is the Brand Experience Design program—an online course, I created in collaboration with 10kdesigners, where I teach design fundamentals, brand and storytelling to the next generation of self-taught and early-career designers.

^2020—21 GRAPHY

During my time at Graphy, I designed and art directed a series of cover art and promotional designs for creators to share their weird and wonderful ideas in their own visual voice.

Bringing life to ideas

²⁰²¹ DESIGNED THIS WAY

²⁰²³ PANEM (IN DEVELOPMENT)

Panem is a text typeface designed to serve as the official typeface of the Capitol. Set in the captivating and post-apocalyptic world of The Hunger Games, Panem assumes the sinister role of disseminating official bulletins, news and communication throughout the 13 districts.
Currently, I’m continuing to refine details and develop the font family after designing this first cut as part of my project at the Type@Cooper – Condensed program.

²⁰¹⁹ LET’S CRACK IT! ANTHEM – UNACADEMY

Together with McCann, the Unacademy marketing and creative teams conceptualised the ‘Let’s Crack It!’ anthem and larger brand campaign. The anthem, sung by Naezy and produced by Dub Sharma, puts a spotlight and applauds the struggles of competitive exam aspirants burn the midnight oil and who go through the daily rigour of preparing for these exams.

²⁰¹⁹ LET’S CRACK IT! FILMS – UNACADEMY

Unacademy’s first TV commercials were brought to life by the collaborative efforts of McCann and Unacademy. Each film was created into a story piece that showcased real-life struggles of competitive exam aspirants like defeating geographical barriers, making sacrifices and braving dejections.

²⁰²⁰ WHY SHOULD THE NERDS HAVE ALL THE FUN?

My talk about tiptoptypetips and my love for typography at TypeWknd.

^2020— ASSORTED LOGOMARKS

A selection of wordmarks, marks and symbols designed for various projects and brands across industries and experiences.