2024 KUMO
ABOUT Kumo is at the forefront of the climate fintech revolution, creating software infrastructure that enables debt financing for the carbon removal market.
INDUSTRY Finance, Climate, Technology
ROLE Brand identity
TEAM Project done as part of WE3
Pierre LaBaume and Ramon Marc (Strategy)
Meghan Mauld (Brand personality and communication)
Rich Cahill (Web design)
PROJECT Kumo’s brand identity blends simplicity and innovation, symbolised by its logo—a play on the recycling symbol that embodies the ‘inversion’ of traditional climate initiatives into profitable solutions for both the planet and investors. Its form also evokes a mechanical flower, representing the intersection of climate, technology, and finance. A palette of rational teals and greys, paired with lime and yellow, reinforces clarity and purpose.
The typography balances trustworthiness with modernity, reflecting Kumo’s work with established institutions and forward-looking climate investments. The tonal landscape imagery emphasising texture and terrain adds depth and resilience, transcending geography to evoke grounded innovation.