2023 MENTOABOUT Mento is a protocol that enables the adoption of digital currencies worldwide, aiming to provide a stable asset for every country. With a goal of onboarding a billion web3 users, Mento is creating a new, accessible future for digital currencies.
INDUSTRY Blockchain, DeFi, FinanceROLE Brand identity
TEAM Project done as part of VectorDAO
Elan Miller (Brand strategy)PROJECT The Mento identity was designed to reflect the brand’s commitment to transparency. The Mento frame, inspired by the ubiquitous coin, is a symbol for money, prevalent across diverse economies and geographies. Mento centres around people and their stories—the frame highlights and champions them.
FROM THE FOUNDER (MARKUS FRANKE) “I liked the two-step process of developing the brand vision and language, and then based on step one, the brand visuals. This format (...) worked really well, and [Sneha and Elan’s] presentations have been impressive!”