2021— Independent studio practice working with early-stage tech startups, internet companies and ambitious founders to build their brand strategy, experience and design.
COLLECTIVES UME, WE3, and VectorDAO
SELECT CLIENTS Nothing, Lego, Hero MotoCorp, Avara, Dezerv, St+art India, Ajio, Curio, Boost, Kalaari Capital, Resolve to Save Lives, and Indian Type Foundry
CREATOR + SHOWRUNNER BX
BRAND DESIGN LEAD Graphy GraphyGraphy
ART DIRECTOR Ola
CREATIVE LEAD Unacademy
STRATEGY Brand positioning, brand values, principles and behaviour
VISUAL Brand identity, brand guidelines, logo design, art direction, wordmark design, web design, publication and deck design
VERBAL Naming and brand nomenclature, brand story and narrative, personality and tone of voice