SNEHA SANKAR is a brand designer and strategist with a focus on brand experience design—the sweet spot between brand, digital design and storytelling.

snehasanks@gmail.com

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²⁰²⁵ AZTEC ^ABOUT Aztec is the blockchain that mastered the privacy problem.

Over its 9-year history, Aztec’s raised over $100M in an a16z-led Series B; invented the PlonK protocol; and wrote the Noir programming language. 

Its groundbreaking native privacy is poised to transform the crypto landscape—finally making it safe for mainstream organisations (like banks and governments) to go on-chain.

^INDUSTRY Blockchain ^ROLE Brand identity, Art direction

^TEAM Project done as part of UME
Eve Smith Davies and Jee Chang (Strategy)
Sneha Sankar (Brand identity)
Anagha Narayanan (Wordmark design)
Christie Ha, Sania Saleh, Amie Colosa and Ashley Maguire (Website design and development)
Brad Feeser and Martin Egrt (Video and motion design) ^PROJECT Aztec’s rebrand marks the start of a new renaissance—powered by privacy, driven by builders. The identity blends historic and futuristic visual cues to reflect Aztec’s evolution from cryptographic innovators to ecosystem enablers.

The custom wordmark weaves together eras of human progress—from calligraphy to computing—while the layered diamond icon represents the network as a ‘plaza’: private at the core, open to builders, built for real-world impact.

The imagery draws from global renaissances—Italian, Mughal, Edo, Flemish, and more. It’s paired with typography from different eras, chiaroscuro-inspired colours, and cryptic patterns based on Aztec’s letterforms. Together in a deliberate cacophony to form a bold, maximalist brand. One that signals a new renaissance where art, code, and coordination shape what’s next.



  

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