SNEHA SANKAR is a brand designer and strategist with a focus on brand experience design—the sweet spot between brand, digital design and storytelling.
snehasanks@gmail.com
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2024 MIRA
ABOUT Mira is a decentralised network designed to ensure trustless verification of AI outputs. It empowers truly reliable AI by independently validating outputs and actions at every stage, fostering transparency and accountability without the need for intermediaries.
INDUSTRY AI, Blockchain
ROLE Brand identity
TEAM Project done as part of Ripe Studios
Sukanya Punchhi and Onepunch (Strategy)
Rahul Kashyap, Aritro Mukherjee and Sneha Sankar (Brand identity)
Sachin Bhatt (Illustration)
Rohit Brahmapuram (Motion design)
Ashriya Mhalas (Project management)
PROJECT Mira’s brand identity brings together its core values—accessibility, abstraction, advancement, and autonomy—into a powerful symbol of tech-driven idealism. The colour palette of black, white and green, strikes a balance between pragmatism and technical sophistication, reinforcing a forward-thinking approach grounded in precision. The typography is both refined and cutting-edge, reflecting a modern ethos, while the visual style incorporates microchip-inspired textures and patterns, evoking a sense of technological innovation and future potential.
The symbol features three stylized, angular forms arranged vertically, subtly alluding to data server racks. This is paired with a sleek, lowercase sans-serif wordmark, striking a balance between modernity and approachability.