SNEHA SANKAR is a brand designer and strategist with a focus on brand experience design—the sweet spot between brand, digital design and storytelling.

snehasanks@gmail.com

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²⁰²⁵ SIA NETWORK ^ABOUT Sia is the world’s safest cloud storage, by design.

An open-source project supported by the non-profit Sia Foundation and sustained by community donations, Sia is a decentralized peer-to-peer network enabling a new generation of privacy-preserving applications.

^INDUSTRY Data Storage, Blockchain ^ROLE Brand identity, Creative direction

^TEAM Project done as part of UME
Eve Smith Davies and Jee Chang (Strategy)
Sneha Sankar (Brand identity)
Anagha Narayanan (Wordmark design)
Christie Ha (Website design)
The Facility (Motion design) ^PROJECT The Sia rebrand repositions the 10-year-old protocol from a crypto niche to a mission-driven network.

At its core is the shard—a stylised symbol of Sia’s architecture. As files enter the network, they’re split, encrypted and globally distributed as shards. This “shredding” process is central to Sia’s design: privacy, by default.

The three pixels in the logo represent these encrypted shards—minimalist yet meaningful. The shard icon also echoes an exponent symbol, hinting at Sia’s growing ecosystem of apps, protocols, and projects.

The visual system builds on this logic: a modular shard-based pattern system, pixelated imagery that reflects encryption, grounded neutrals with vibrant colours for the shards, and a confident typographic voice.



  

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