SNEHA SANKAR is a brand designer and strategist with a focus on brand experience design—the sweet spot between brand, digital design and storytelling.
snehasanks@gmail.com
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2023 CURIOABOUT Curio Research is a game and infrastructure company pioneering onchain games with strong
user-generated content.
INDUSTRY Gaming, Blockchain
ROLE Brand identity and motion design
TEAM Project done as part of WE3
Martin Ergt (Motion design)
PROJECT The Curio brand identity was crafted to encapsulate the company's vision, ‘Gaming beyond limits’, pioneering innovation in gaming and blockchain technology.
We lead with the Curio wordmark, designed to be modular and mechanical, symbolising the limitless and dynamic spirit of gamers and builders. Our vibrant visual system spans across colour, typography, and an array of graphical elements, striking a balance between creativity and pragmatism while embodying our spirit of being opinionated, experimental and cutting-edge.
FROM THE FOUNDER (KEVIN ZHANG) “[It] was overall a great experience, and [Sneha and Martin] nailed the execution.
This refreshed and revamped look makes us more legitimate, and [its lasting impact means] we hopefully don’t have to think about branding again.”