Shaping the world of impossible possibilities.
BX is the Brand Experience Design program, that I created and teach in collaboration with 10kdesigners. Through BX, I teach design fundamentals, brand and storytelling to the next generation of self-taught and early-career designers.
I was commissioned by Off-Menu, a brand studio specialised in story and differentiation, to letter a series of their client testimonials used on their website.
Currently, I’m continuing to refine details and develop the font family after designing this first cut as part of my project at the Type@Cooper – Condensed program.
Together with McCann, the Unacademy marketing and creative teams conceptualised the ‘Let’s Crack It!’ anthem and larger brand campaign. The anthem, sung by Naezy and produced by Dub Sharma, puts a spotlight and applauds the struggles of competitive exam aspirants burn the midnight oil and who go through the daily rigour of preparing for these exams.
Unacademy’s first TV commercials were brought to life by the collaborative efforts of McCann and Unacademy. Each film was created into a story piece that showcased real-life struggles of competitive exam aspirants like defeating geographical barriers, making sacrifices and braving dejections.
My talk about tiptoptypetips and my love for typography at TypeWknd.