SNEHA SANKAR is a brand designer and strategist with a focus on brand experience design—the sweet spot between brand, digital design and storytelling.
snehasanks@gmail.com
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2024 CMF (BY NOTHING)ABOUT CMF, a sub-brand of Nothing, is a London-based consumer technology brand that aims to make great design more accessible while delivering an uncompromised user experience through a focus on core product functionalities.
INDUSTRY Consumer Technology
ROLE Brand guidelines and graphic design
TEAM Project done via Kulfi Collective
PROJECT CMF launched their latest suite of products in the summer of 2024, including the Phone 1, Buds Pro 2 and Watch Pro 2. Kulfi Collective was tasked with conceptualising the creative campaign and overseeing the launch in India. I was brought on board to design the brand playbook and guidelines for promotional assets.
The playbook is a vital component of the campaign, serving as a guide for all key teams within the business as well as external partners. It ensures that everyone working with the assets understands the guidelines necessary to create visually appealing materials that align with CMF’s brand identity.FROM THE 360 CREATIVE PRODUCER, GLOBAL MARKETING (DARA STANTCHEV) “[We] really enjoyed working with Sneha. She is a very lovely person and professional. She was also very fast at execution and managed to deliver a project within extremely tight deadlines and last minute changes. She was also easily reachable. Even after delivering the project she still supported on additional requests/changes. I highly recommend working with her.”