SNEHA SANKAR is a brand designer and strategist with a focus on brand experience design—the sweet spot between brand, digital design and storytelling.

snehasanks@gmail.com

PROJECTS
INFO
ARCHIVE

FAQ + INQUIRIES

CURRENTLY

2021— Independent studio practice working with early-stage tech startups, internet companies and ambitious founders 
to build their brand strategy, experience and design.

2021— Creator and showrunner of BX
2022— Brand designer at WE3
2022— Brand designer at VectorDAO

PREVIOUSLY

SELECT CLIENTS Dezerv, Avara, Questbook, Rabbithole, St+art India, Ajio, ReFi, Kalaari Capital, Mento Labs, Resolve to Save Lives, and Indian Type Foundry

BRAND DESIGN LEAD Graphy
ART DIRECTOR Ola
CREATIVE LEAD Unacademy

EXPERTISE

STRATEGY Brand positioning, brand values, principles and behaviour

VISUAL
Brand identity, brand guidelines, logo design, art direction, custom type design, web design, publication and deck design

VERBAL
Naming and brand nomenclature, brand story and narrative, personality and tone of voice
2023 CURIO

Gaming Beyond Limits







2024 AXIS 



2022 QUESTBOOK

Shaping the world of impossible possibilities







2024 LOVERS MAGAZINE

2023 BOOST ->







2023 KORIS
The work(space)






2023 SALSA







2023 MENTO

See for yourself






2021— BX


BX is the Brand Experience Design program, that I created and teach in collaboration with 10kdesigners. Through BX, I teach design fundamentals, brand and storytelling to the next generation of self-taught and early-career designers.



2021 DESIGNED THIS WAY








2023 OFF-MENU

I was commissioned by Off-Menu, a brand studio specialised in story and differentiation, to letter a series of their client testimonials used on their website.





2020—21 GRAPHY

During my time at Graphy, I designed and art directed a series of cover art and promotional designs for creators to share their weird and wonderful ideas in their own visual voice.

Bringing life to ideas








2021 REFI







2023 PANEM (IN DEVELOPMENT)

Panem is a text typeface designed to serve as the official typeface of the Capitol. Set in the captivating and post-apocalyptic world of The Hunger Games, Panem assumes the sinister role of disseminating official bulletins, news and communication throughout the 13 districts.
     Currently, I’m continuing to refine details and develop the font family after designing this first cut as part of my project at the Type@Cooper – Condensed program. 







2019 LET’S CRACK IT! ANTHEM


Together with McCann, the Unacademy marketing and creative teams conceptualised the ‘Let’s Crack It!’ anthem and larger brand campaign. The anthem, sung by Naezy and produced by Dub Sharma, puts a spotlight and applauds the struggles of competitive exam aspirants burn the midnight oil and who go through the daily rigour of preparing for these exams.

2018—2020 UNACADEMY
Breaking the norm







2019 LET’S CRACK IT! FILMS


Unacademy’s first TV commercials were brought to life by the collaborative efforts of McCann and Unacademy. Each film was created into a story piece that showcased real-life struggles of competitive exam aspirants like defeating geographical barriers, making sacrifices and braving dejections.










2021 WE3
I was commissioned by WE3, a global, community-owned collective of designers working in the realm of web3 and blockchain technology, to create a pair of illustrations used on their website.






2020 WHY SHOULD THE NERDS HAVE ALL THE FUN?


My talk about tiptoptypetips and my love for typography at TypeWknd.








2020— ASSORTED LOGOS
A selection of wordmarks, logos and symbols designed for various projects and brands across industries and experiences.