During my time at Graphy, I designed and art directed a series of cover art and promotional designs for creators to share their weird and wonderful ideas in their own visual voice.
Panem is a text typeface designed to serve as the official typeface of the Capitol. Set in the captivating and post-apocalyptic world of The Hunger Games, Panem assumes the sinister role of disseminating official bulletins, news and communication throughout the 13 districts.
Currently, I’m continuing to refine details and develop the font family after designing this first cut as part of my project at the Type@Cooper – Condensed program.
Together with McCann, the Unacademy marketing and creative teams conceptualised the ‘Let’s Crack It!’ anthem and larger brand campaign. The anthem, sung by Naezy and produced by Dub Sharma, puts a spotlight and applauds the struggles of competitive exam aspirants burn the midnight oil and who go through the daily rigour of preparing for these exams.
Unacademy’s first TV commercials were brought to life by the collaborative efforts of McCann and Unacademy. Each film was created into a story piece that showcased real-life struggles of competitive exam aspirants like defeating geographical barriers, making sacrifices and braving dejections.
My talk about tiptoptypetips and my love for typography at TypeWknd.
2023 OFF-MENU
I was commissioned by Off-Menu, a brand studio specialised in story and differentiation, to letter a series of their client testimonials used on their website.
2020— ASSORTED LOGOS