2022 QUESTBOOKABOUT Questbook is building the tools and tech needed for builders to realise the dream of decentralisation.
INDUSTRY Blockchain, DevTools, Future of work
ROLE Brand strategy and narrative, brand identity and web design
TEAM Divya Sankar (Content writing)
PROJECT Questbook’s brand strategy and creative idea is built around the hero’s journey, with builders as the central figures and Questbook as their guiding force—fostering their transition from web2 to web3. Accordingly, the art direction and visual style juxtaposes mediaeval, fantastical imagery with futuristic, bold colours and contemporary typography. The Questbook mark was designed to serve not only as a symbol for the company and the builder movement, but for anyone shaping this world of impossible possibilities.
To align with the company’s commitment to building in and for the public, the brand is designed open-source. The branding process and toolkit is available to designers and builders around the world to get involved, learn, share and contribute.FROM THE FOUNDER (MADHAVAN MALOLAN) “Sneha is probably [one of] the top brand designers in web3. She made the effort to understand web3 fundamentals and design from first principles.
Building with the community for the community. All the way down to designing the brand. She did a fantastic job building a brand that resonates with the web3 world. She stepped up the game when she said what if...”