SNEHA SANKAR is a brand designer and strategist with a focus on brand experience design—the sweet spot between brand, digital design and storytelling.

snehasanks@gmail.com

PROJECTS
INFO
ARCHIVE
FAQ + INQUIRIES
CURRENTLY

^2021— Independent studio practice working with early-stage tech startups, internet companies and ambitious founders 
to build their brand strategy, experience and design.

^2021— Creator and showrunner of BX
^2022— Brand designer at WE3
^2022— Brand designer at VectorDAO
PREVIOUSLY

^{SELECT CLIENTS} Dezerv, Avara, Questbook, Rabbithole, St+art India, Ajio, ReFi, Kalaari Capital, Mento Labs, Resolve to Save Lives, and Indian Type Foundry

^{BRAND DESIGN LEAD} Graphy
^{ART DIRECTOR} Ola
^{CREATIVE LEAD} Unacademy

EXPERTISE

^STRATEGY Brand positioning, brand values, principles and behaviour

^VISUAL Brand identity, brand guidelines, logo design, art direction, custom type design, web design, publication and deck design

^VERBAL Naming and brand nomenclature, brand story and narrative, personality and tone of voice

Gaming Beyond Limits





²⁰²⁴ AXIS 











²⁰²³ BOOST ->
Shaping the world of impossible possibilities

















See for yourself






BX is the Brand Experience Design program, that I created and teach in collaboration with 10kdesigners. Through BX, I teach design fundamentals, brand and storytelling to the next generation of self-taught and early-career designers.













^2020—21 GRAPHY

During my time at Graphy, I designed and art directed a series of cover art and promotional designs for creators to share their weird and wonderful ideas in their own visual voice.

Bringing life to ideas












²⁰²³ PANEM (IN DEVELOPMENT)

Panem is a text typeface designed to serve as the official typeface of the Capitol. Set in the captivating and post-apocalyptic world of The Hunger Games, Panem assumes the sinister role of disseminating official bulletins, news and communication throughout the 13 districts.
     Currently, I’m continuing to refine details and develop the font family after designing this first cut as part of my project at the Type@Cooper – Condensed program. 








Together with McCann, the Unacademy marketing and creative teams conceptualised the ‘Let’s Crack It!’ anthem and larger brand campaign. The anthem, sung by Naezy and produced by Dub Sharma, puts a spotlight and applauds the struggles of competitive exam aspirants burn the midnight oil and who go through the daily rigour of preparing for these exams.

Breaking the norm






²⁰¹⁹ LET’S CRACK IT! FILMS

Unacademy’s first TV commercials were brought to life by the collaborative efforts of McCann and Unacademy. Each film was created into a story piece that showcased real-life struggles of competitive exam aspirants like defeating geographical barriers, making sacrifices and braving dejections.










²⁰²¹ WE3
I was commissioned by WE3, a global design collective working on products and protocols across different themes of the new internet, to create a pair of illustrations used on their website.






²⁰²¹ REFI









My talk about tiptoptypetips and my love for typography at TypeWknd.
²⁰²³ OFF-MENU 

I was commissioned by Off-Menu, a brand studio specialised in story and differentiation, to letter a series of their client testimonials used on their website.
^2020— ASSORTED LOGOSA selection of wordmarks, logos and symbols designed for various projects and brands across industries and experiences.

COLOPHON ^{© 2024} SNEHA SANKAR